My role:
Redesigned the product page and purchase experience of a golf ecommerce and increased add to cart rates by 20%.
Results:
10%
Higher add to cart rate
1.9M+
Potential revenue growth
Solution
As a small company with limited resources we didn't have the time to do user research.
Through benchmarking, brainstorming through a workshop, and aligning with product stakeholders we arrived at 2 main solutions:
1- A bold, trustworthy visual presence
We followed best practices, using high-quality visuals to build trust and drive sales:
Added large, polished images for a more trustworthy feel
Introduced a full-screen image carousel
Integrated visuals into product descriptions for better cohesion. We went with best practices,: Better images and visual design leads to trust and trust leads to more sales.