Product page revamp

Increasing Sales by 12% by redesigning product pages

My role:

Redesigned the product page and purchase experience of a golf ecommerce and increased add to cart rates by 12%.

Results:

12%

Higher add to cart rate

1.9M+

Potential revenue growth

20%+

Funnel completion time
Industry
E-commerce
Team
Me and a lead designer , PM, 3 devs
Platforms
Web and mobile
Timeline
3 months
Industry
E-commerce
Team
Product manager, 3 devs
Platforms
Web and mobile
Timeline
3 months

How might we get users to buy more?

As a website selling used golf clubs, Golf avenue wanted to drive sales by turning the site from a Kijiji-style marketplace into a bold, fun place and stand out from competitors. looking at the main user journey showed high drop offs from the product model pages.

User searches for a club model
Lands on a model page
High drop offs here
Sort / filter through available clubs
Add to cart

Existing product model page had high drop offs

Product model pages are a mix between a product detail page and a listing page. They give an overview of the club model and show all available versions of it with different specs.

Old experience

The Goal: Increase add to cart rates from product pages

How might we get users to buy more?

As a website selling used golf clubs, Golf avenue wanted to drive sales by turning the site from a Kijiji-style marketplace into a bold, fun place and stand out from competitors. looking at the main user journey showed high drop offs from the product model pages.

As a website selling used golf clubs, Golf avenue wanted to drive sales by turning the site from a Kijiji-style marketplace into a bold, fun place and stand out from competitors. looking at the main user journey showed high drop offs from the product model pages.

User searches for a club model
High drop offs here
lands on a model page
Filter through clubs
Add to cart

Main user journey

User searches for a club model
Filter through clubs
Add to cart
High drop offs here
lands on a model page

Existing product model page

Product model pages are a mix between a product detail page and a listing page. They give an overview of the club model and show all available versions of it with different specs.

Old experience

Product page revamp

Product page revamp

Increasing add to cart rate from the product page by 20%

Increasing Sales by 12% by redesigning product pages

Increasing Sales by 12% by redesigning product pages

Lets Connect!

LinkedIn
Work
About
Resume
Goli Pezeshk 2024

Lets Connect!

LinkedIn
Work
About
Resume
Goli Pezeshk 2024

Solution

As a small company with limited resources we didn't have the time to do user research.

Through benchmarking, brainstorming through a creative workshop, and aligning with product stakeholders we arrived at 2 main solutions:

Easier product selection and add to cart

02

Reduced clicks and time to filter, find, and add products to cart.
By moving the filters to the left side we made sure users see them and products at the same time.

Mobile

After
Easier and faster filtering
Filter section is fixed at the top of the page so users always have access to it
Before
Users don't know possible choices for each filter before clicking on it
Users lose filter section when scrolling down

01

A bold, trustworthy visual presence

We followed best practices, using high-quality visuals to build trust and drive sales:

  • Added large, polished images for a more trustworthy feel

  • Introduced a full-screen image carousel

  • Integrated visuals into product descriptions for better cohesion. We went with best practices,: Better images and visual design leads to trust and trust leads to more sales.

01

A bold, trustworthy visual presence

We followed best practices, using high-quality visuals to build trust and drive sales:

  • Added large, polished images for a more trustworthy feel

  • Introduced a full-screen image carousel

  • Integrated visuals into product descriptions for better cohesion. We went with best practices, Better images and visual design leads to trust and trust leads to more sales.

02

Easier product selection and add to cart

Reduced clicks and time to filter, find, and add products to cart.
By moving the filters to the left side we made sure users see them and products at the same time.

Mobile

Before
Users don't know possible choices for each filter before clicking on it
Users lose filter section when scrolling down
After
Easier and faster filtering
Filter section is fixed at the top of the page so users always have access to it

Mobile

After
Easier and faster filtering
Filter section is fixed at the top of the page so users always have access to it
Before
Users don't know possible choices for each filter before clicking on it
Users lose filter section when scrolling down

Impact

The project launched in April 2025, and early results are promising. The add-to-cart rate has increased, and users are now adding items to their cart faster after landing on a product page.

Follow-up user interviews revealed that the new flow feels intuitive, and the larger product images helped build trust in the business—making users feel more confident in their purchase decisions.

Results:

12%

Higher add to cart rate

1.9M+

Potential revenue growth

20%+

Funnel completion time

Lets Connect!

LinkedIn
Work
About
Resume
Goli Pezeshk 2024
User searches for a club model
Lands on a model page
High drop offs here
Filter through clubs
Add to cart

How might we get users to buy more?

As a website selling used golf clubs, Golf avenue wanted to drive sales by turning the site from a Kijiji-style marketplace into a bold, fun place and stand out from competitors. looking at the main user journey showed high drop offs from the product model pages.

Old experience

Existing product model pages had high drop offs

Product model pages are a mix between a product detail page and a listing page. They give an overview of the club model and show all available versions of it with different specs.