I'm Goli a product designer
I find the friction, then design a better way forward
Product thinking
User research
Interaction design
About me
What differentiates me
I bring clarity to complex problems. With six years of experience across visual design, UX, and product design, I've worked on a range of products, from ecommerce platforms to B2B enterprise tools. I enjoy tackling products with complex business rules, multiple user needs, and technical constraints. I think in systems and understand how different parts fit together, whether it's simplifying enterprise workflows or improving buying, selling, and trading experiences in ecommerce.
How I work: I start by defining the problem through research, behavioural data, and user insights, then develop hypotheses and work with the team to brainstorm solutions, challenge assumptions, and align on a direction. I use AI-powered tools to explore ideas and prototype quickly, then test and refine solutions based on user feedback.













