I'm Goli, a B2C product designer
I'm Goli, a B2C product designer
I'm Goli, a B2C product designer
I help brands grow sales and retention with design
I help brands grow sales and retention with design
I help brands grow sales and retention with design
Selected work
Redesign
E-commerce
Responsive web
Achieved +14% conversion rate with design
Optimized the Trade-in flow while navigating risk and technical constraints.
New feature
E-commerce
Responsive web
Increased checkout completion rate by +29% for shoppers by introducing a side cart
Enabled users to view and edit their cart content by creating a side cart
UX Strategy
User research
Start-up
How I defined MVP features for a Start-up with user research
Turned user insights into clear product priorities, influencing leadership decisions on the highest-value opportunities.
Selected work
About
I'm a product designer who has led projects in messy, fast-moving environments and made real decisions with incomplete information.
I've been a Solo designer at times and have had real ownership, from advocating for design to building and managing design systems, running research, and shipping features with measurable impact.
I'm a product designer who has led projects in messy, fast-moving environments and made real decisions with incomplete information.
I've been a Solo designer at times and have had real ownership, from advocating for design to building and managing design systems, running research, and shipping features with measurable impact.
Background:
I have a background in architecture and project management. This background taught me to think about all the moving parts at once, consider different stakeholders, and make decisions that work for the business, the user, and the team building it.
I really believe the best design comes from bringing everyone into the process, not working in isolation and then having a "big reveal" that shocks everyone.
I loop engineers and PMs into design thinking from the start instead of only handing off polished mockups at the end of a sprint.
Background:
I have a background in architecture and project management. This background taught me to think about all the moving parts at once, consider different stakeholders, and make decisions that work for the business, the user, and the team building it.
I really believe the best design comes from bringing everyone into the process, not working in isolation and then having a "big reveal" that shocks everyone.
I loop engineers and PMs into design thinking from the start instead of only handing off polished mockups at the end of a sprint.
Outside of work:
In my downtime, I enjoy exploring new destinations with my Camera and painting landscapes I visit.
I'm also a coffee lover and I have a sweet tooth! I'm always exploring cafes and pastry shops around the city!
Outside of work:
In my downtime, I enjoy exploring new destinations with my Camera and painting landscapes I visit.
I'm also a coffee lover and I have a sweet tooth! I'm always exploring cafes and pastry shops around the city!
What I'm can help with:
Data-driven design and experimentation
Rapid prototyping
User research
Usability testing
Workshop facilitation
Building and maintaining Design systems
What I'm can help with:
Data-driven design and experimentation
Rapid prototyping
User research
Usability testing
Workshop facilitation
Building and maintaining Design systems
About
14% higher conversion rate with design
Optimized the Trade-in flow while navigating risk and technical constraints.
Redesign
E-commerce
Lead designer
Streamlined the checkout +29% completion rate
Enabled users to view and edit their cart content by creating a side cart
New feature
E-commerce
B2C
View case study
How I defined MVP features for a Start-up with user research
Turned user insights into clear product priorities, influencing leadership decisions on the highest-value opportunities.
User research
Start-up
B2C
View case study
