I'm Goli a product designer

I find the friction, then design a better way forward

Product thinking

User research

Interaction design

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About me

What differentiates me

I bring clarity to complex problems. With six years of experience across visual design, UX, and product design, I've worked on a range of products, from ecommerce platforms to B2B enterprise tools. I enjoy tackling products with complex business rules, multiple user needs, and technical constraints. I think in systems and understand how different parts fit together, whether it's simplifying enterprise workflows or improving buying, selling, and trading experiences in ecommerce.

How I work: I start by defining the problem through research, behavioural data, and user insights, then develop hypotheses and work with the team to brainstorm solutions, challenge assumptions, and align on a direction. I use AI-powered tools to define, explore ideas and prototype quickly, then test and refine solutions based on feedback.

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What I bring

Collaborative Product direction

I combine research, workshops, and stakeholder collaboration to identify opportunities, align priorities, and define what to build next.

Collaborative Product direction

I combine research, workshops, and stakeholder collaboration to identify opportunities, align priorities, and define what to build next.

Product Cohesion

I look at the bigger picture and how each part of a product fits together. I care about creating consistent, connected experiences rather than a collection of disconnected features.

Product Cohesion

I look at the bigger picture and how each part of a product fits together. I care about creating consistent, connected experiences rather than a collection of disconnected features.

Joyful Details

I care about the details that make a difference. I pay attention to interactions, consistency, and the smaller details that make an experience feel polished and enjoyable.

Joyful Details

I care about the details that make a difference. I pay attention to interactions, consistency, and the smaller details that make an experience feel polished and enjoyable.

Creative Exploration

I explore different directions, challenge initial assumptions, and consider alternatives to find solutions that might not be immediately obvious.

Creative Exploration

I explore different directions, challenge initial assumptions, and consider alternatives to find solutions that might not be immediately obvious.

Outside of work

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Outside of design, you'll usually find me cycling or exploring the outdoors.

I love spending time outdoors and discovering new places, but I'm equally happy unwinding with a good movie or TV series.

I'm also a coffee lover with a serious sweet tooth, so exploring cafes and pastry shops around Toronto is one of my favorite ways to spend a weekend!

Outside of work

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Outside of design, you'll usually find me cycling or exploring the outdoors.

I love spending time outdoors and discovering new places, but I'm equally happy unwinding with a good movie or TV series.

I'm also a coffee lover with a serious sweet tooth, so exploring cafes and pastry shops around Toronto is one of my favorite ways to spend a weekend!

Outside of work

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Outside of design, you'll usually find me cycling or exploring the outdoors.

I love spending time outdoors and discovering new places, but I'm equally happy unwinding with a good movie or TV series.

I'm also a coffee lover with a serious sweet tooth, so exploring cafes and pastry shops around Toronto is one of my favorite ways to spend a weekend!

Designed by Goli Pezeshk . 2026

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Designed by Goli Pezeshk . 2026

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Designed by Goli Pezeshk . 2026

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