I'm Goli a product designer

I find the friction, then design a better way forward

Product thinking

Data-driven Design

User Research

Design Systems

About me

What differentiates me

I'm a product designer who investigates user problems, challenges assumptions, and turns insights into intuitive, polished experiences.

I focus on helping users find what they need, understand what to do next, and complete tasks with less friction. I deliver product solutions using research, behavioral evidence, and experimentation.

My background in architecture shaped how I approach product design. It taught me to think in systems, consider how teams come together, and balance functionality, aesthetics, and practical constraints to create cohesive experiences.

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Skills

6 years in design

From visual design to UX and product design, with a focus on digital experiences.

6 years in design

From visual design to UX and product design, with a focus on digital experiences.

Research & synthesis

Turning user feedback and research findings into actionable insights.

Research & synthesis

Turning user feedback and research findings into actionable insights.

Collaborative problem-solving

Running brainstorming workshops and aligning on solutions.

Collaborative problem-solving

Running brainstorming workshops and aligning on solutions.

Flow & interaction design

Identifying friction & making digital experiences easier to complete.

Flow & interaction design

Identifying friction & making digital experiences easier to complete.

Designed by Goli Pezeshk . 2026

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Designed by Goli Pezeshk . 2026

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Designed by Goli Pezeshk . 2026

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