I'm Goli, a product designer
I'm Goli, a product designer
I'm Goli, a product designer
I help brands grow sales and retention
I help brands grow sales and retention
I help brands grow sales and retention
New feature
E-commerce
Responsive web
Increased checkout completion rate by +29% by streamlining the experience
Enabled users to view and edit their cart content by creating a side cart
Read case study
UX Strategy
User research
Start-up
How I defined MVP features for a Start-up with user research
Turned user insights into clear product priorities, influencing leadership decisions on the highest-value opportunities.
Read case study
Read case study
About
I'm a product designer who has led projects in messy, fast-moving environments and made real decisions with incomplete information.
I streamline experiences and increase conversion using data, user research, and A/B testing.
I'm a product designer who has led projects in messy, fast-moving environments and made real decisions with incomplete information.
I streamline experiences and increase conversion using data, user research, and A/B testing.
Background:
I have 8 years of experience across graphic design, UX, and product design, mainly focused on web and e-commerce experiences.
I studied architectural design in University, which influenced the way I approach structure, systems, teamwork and problem-solving. This mix has given me a good balance between visual polish and strategy, while also helping me work confidently across teams and align stakeholders.
Background:
I have 8 years of experience across graphic design, UX, and product design, mainly focused on web and e-commerce experiences.
I studied architectural design in University, which influenced the way I approach structure, systems, teamwork and problem-solving. This mix has given me a good balance between visual polish and strategy, while also helping me work confidently across teams and align stakeholders.
How I work:
I really believe the best design comes from bringing everyone into the process, not working in isolation and then having a "big reveal" that shocks everyone.
I loop engineers and PMs into design thinking from the start instead of only handing off polished mockups at the end of a sprint.
How I work:
I really believe the best design comes from bringing everyone into the process, not working in isolation and then having a "big reveal" that shocks everyone.
I loop engineers and PMs into design thinking from the start instead of only handing off polished mockups at the end of a sprint.
Outside of work:
In my downtime, I enjoy exploring new destinations with my Camera and painting landscapes I visit.
I'm also a coffee lover and I have a sweet tooth! I'm always exploring cafes and pastry shops around the city!
Outside of work:
In my downtime, I enjoy exploring new destinations with my Camera and painting landscapes I visit.
I'm also a coffee lover and I have a sweet tooth! I'm always exploring cafes and pastry shops around the city!
What I'm can help with:
Data-driven design and experimentation
Rapid prototyping
User research
Usability testing
Workshop facilitation
Building and maintaining Design systems
What I'm can help with:
Data-driven design and experimentation
Rapid prototyping
User research
Usability testing
Workshop facilitation
Building and maintaining Design systems
About
Redesigned the Trade-in flow to improve conversion by 14%
Optimized the flow while navigating risk and technical constraints.
Redesign
E-commerce
Lead designer
Streamlined the checkout +29% completion rate
Enabled users to view and edit their cart content by creating a side cart
New feature
E-commerce
B2C
Read case study
How I defined MVP features for a Start-up with user research
Turned user insights into clear product priorities, influencing leadership decisions on the highest-value opportunities.
User research
Start-up
B2C
Read case study
