I'm Goli, a product designer
I'm Goli, a product designer
I'm Goli, a product designer
I help brands grow sales and retention
I help brands grow sales and retention
I help brands grow sales and retention
New feature
E-commerce
Responsive web
Increased checkout completion rate by +29% by streamlining the experience
Enabled users to view and edit their cart content by creating a side cart
Read case study




UX Strategy
User research
Start-up
How I defined MVP features for a Start-up with user research
Turned user insights into clear product priorities, influencing leadership decisions on the highest-value opportunities.
Read case study
Read case study
About


I'm a product designer who has led product design in fast-moving environments and made real decisions with incomplete information.
I streamline experiences and increase conversion using data, user research, and A/B testing.
I'm a product designer who has led product design in fast-moving environments and made real decisions with incomplete information.
I streamline experiences and increase conversion using data, user research, and A/B testing.

Background:
I have 8 years of experience across graphic design, UX, and product design, mainly focused on web and e-commerce experiences.
Background:
I have 8 years of experience across graphic design, UX, and product design, mainly focused on web and e-commerce experiences.
How I work:
I don't just receive a problem and make screens. I can identify the problem, understand the customer, use data and research to validate it, bring stakeholders together, define the direction, design the solution, and work with engineering to get it shipped.
How I work:
I don't just receive a problem and make screens. I can identify the problem, understand the customer, use data and research to validate it, bring stakeholders together, define the direction, design the solution, and work with engineering to get it shipped.
Outside of work:
In my downtime, I enjoy exploring new destinations with my Camera and painting landscapes I visit.
I'm also a coffee lover and I have a sweet tooth! I'm always exploring cafes and pastry shops around the city!
Outside of work:
In my downtime, I enjoy exploring new destinations with my Camera and painting landscapes I visit.
I'm also a coffee lover and I have a sweet tooth! I'm always exploring cafes and pastry shops around the city!
What I'm can help with:
Data-driven design and experimentation
Rapid prototyping
User research
Usability testing
Workshop facilitation
Building and maintaining Design systems
What I'm can help with:
Data-driven design and experimentation
Rapid prototyping
User research
Usability testing
Workshop facilitation
Building and maintaining Design systems
About
Redesigned the Trade-in flow to improve conversion by 14%
Optimized the flow while navigating risk and technical constraints.
Redesign
E-commerce
Lead designer


Streamlined the checkout +29% completion rate
Enabled users to view and edit their cart content by creating a side cart
New feature
E-commerce
B2C
Read case study


How I defined MVP features for a Start-up with user research
Turned user insights into clear product priorities, influencing leadership decisions on the highest-value opportunities.
User research
Start-up
B2C
Read case study

