Goli Pezeshk Portfolio

I'm Goli a product designer

I find the friction, then design a better way forward

Product design

User research

Interaction design

Redesign

Data-driven design

Prioritization

Increased trade-in conversion by 8.4%

Redesign

Data-driven design

Prioritization

Increased trade-in conversion by 8.4%

Redesign

Data-driven design

Prioritization

Increased trade-in conversion by 8.4%

New feature

Designs system

Micro-interactions

Improved Checkout completion
by 29% by streamlining the flow

New feature

Designs system

Micro-interactions

Improved Checkout completion by 29% by streamlining the flow

New feature

Designs system

Micro-interactions

Improved Checkout completion
by 29% by streamlining the flow

User Research

Prioritization

Early-stage Start-up

Defining an employee rewards MVP through user research

“Haven’t used any of the corporate discounts because they haven’t been very relevant to what I need.”

"I wont drive for an hour to go to a store just to get $5 off! it has to be easy and worth the effort."

"Receiving extra rewards from my employer makes me feel appreciated and not just a number.”

User Research

Product definition

Early-stage Start-up

Defining an employee rewards MVP through user research

“Haven’t used any of the corporate discounts because they haven’t been very relevant to what I need.”

"I wont drive for an hour to go to a store just to get $5 off! it has to be easy and worth the effort."

"Receiving extra rewards from my employer makes me feel appreciated and not just a number.”

User Research

Prioritization

Early-stage Start-up

Defining an employee rewards MVP through user research

“Haven’t used any of the corporate discounts because they haven’t been very relevant to what I need.”

"I wont drive for an hour to go to a store just to get $5 off! it has to be easy and worth the effort."

"Receiving extra rewards from my employer makes me feel appreciated and not just a number.”

About me

What differentiates me

I'm a product designer who investigates user problems, challenges assumptions, and turns insights into intuitive experiences.

I focus on helping users find what they need, understand what to do next, and complete tasks with less friction. I deliver product solutions using research, behavioral evidence, and experimentation.

Skills

6 years in design

From visual design to UX and product design, with a focus on digital experiences.

6 years in design

From visual design to UX and product design, with a focus on digital experiences.

Research & synthesis

Turning user feedback and research findings into actionable insights.

Research & synthesis

Turning user feedback and research findings into actionable insights.

Collaborative problem-solving

Running brainstorming workshops and aligning on solutions.

Collaborative problem-solving

Running brainstorming workshops and aligning on solutions.

Flow & interaction design

Identifying friction & making digital experiences easier to complete.

Flow & interaction design

Identifying friction & making digital experiences easier to complete.