I'm Goli, a product designer
I'm Goli, a product designer
I'm Goli, a product designer
I turn data and behavioral insights into sales.
I turn data and behavioral insights into sales.
Selected work
Selected work
About
About


I'm a product designer with startup and scale-up experience who has led projects in messy, fast-moving environments and made real decisions with incomplete information. In my design career I've been the sole designer twice and have had real ownership, from advocating for design to building and managing design systems, running research, and shipping features with measurable impact.
I'm a product designer with startup and scale-up experience who has led projects in messy, fast-moving environments and made real decisions with incomplete information. In my design career I've been the sole designer twice and have had real ownership, from advocating for design to building and managing design systems, running research, and shipping features with measurable impact.
I have a background in architecture and project management. This background taught me to think about all the moving parts at once, consider different stakeholders, and make decisions that work for the business, the user, and the team building it.
I really believe the best design comes from bringing everyone into the process, not working in isolation and then having a "big reveal" that shocks everyone.
I loop engineers and PM into design thinking from the start instead of only handing off polished mockups at the end of a sprint.
I have a background in architecture and project management. This background taught me to think about all the moving parts at once, consider different stakeholders, and make decisions that work for the business, the user, and the team building it.
I really believe the best design comes from bringing everyone into the process, not working in isolation and then having a "big reveal" that shocks everyone.
I loop engineers and PM into design thinking from the start instead of only handing off polished mockups at the end of a sprint.
In my downtime, I enjoy exploring new destinations with my Camera and painting landscapes I visit.
I'm also a coffee lover and I have a sweet tooth! I'm always exploring cafes and pastry shops around the city!
In my downtime, I enjoy exploring new destinations with my Camera and painting landscapes I visit.
I'm also a coffee lover and I have a sweet tooth! I'm always exploring cafes and pastry shops around the city!
What I'm can help with:
Data-driven design, A/B tests
Rapid prototyping
User research
Usability testing
Workshop facilitation
Building and maintaining Design systems
What I'm can help with:
Data-driven design, A/B tests
Rapid prototyping
User research
Usability testing
Workshop facilitation
Building and maintaining Design systems




